With the VDP Editor static as well as variable content can be placed on or behind a Print Item. In the Impose Editor the content is put in the desired order for output. Whether the content is text, images, barcodes or merely colored objects is irrelevant. Static content can be entered by the user, serial numbers can be generated automatically, or variable content can be used to generate variable elements based on control files.

The VDP Editor is an integrated web application in the Workflow which illustrates the entire range of functions for creating variable elements. These elements were available up to version 1.13.0 in the Adobe Illustrator Workflow plugin. The underlying technology for creating variable elements in the background remains the same.

The advantage of a web application is that you do not have to use an external application to create variable data. Licensing costs as well as confusion due to permanent switching between applications, can be reduced to a minimum. Through a web application, orders with variable data can be made available in editors of e-commerce solutions,even for non-experts, since neither application-specific know-how nor licenses are required.

Illustrate the following operations with the VDP Editor:

• Create Serial Numbers within a validity range in ascending, descending or random order.
• Create variable Barcodes as well as QR Codes in defined size and color as well as with code specifications.
• Create Amazon Transparency Codes based on data that is provided by Amazon for the creation of QR codes.
• Create variable Images in any size, orientation as well as with size adaption.
• Create variable Texts in the selected font, font style, font size, color, spacing (change of run width) as well as certain effects.
• Creation of variable Texts as well as Serial Numbers inside or outside a freely defined path with curves and corners.
• Create nested variable text elements combining information from a control file, static content, and dynamically generated serial numbers.
• Creating variable colored Outlines and/or areas on predefined objects (the object shape cannot change).
• Create stacks of objects in which content changes variably, resulting in a corresponding effect.
• Create design effects that can change from Print Item to Print Item.
• Create barcodes / QR codes with static content.
• Create any number of variable elements on a Print Item, where the content can be taken from one or from specific areas in the control file.
• Once created, VDP specifications - this primarily describes the positioning as well as the content of the variable elements - can be assigned to other Print Items.
• Create variable output PDFs in the form of a multi-page PDF in order to also enable processing by other RIP.

The VDP Editor is an application that is used in the browser by the user to create the variable elements. Hence, web technologies are used in the background when creating the output PDF. Read on for the necessary background knowledge when creating VDP elements as well as for the output.

• Any number of variable elements can be placed on a Print Item. This means that a created VDP specification is assigned to a Print Item in the workflow.
• For this reason, a Production Job which should be filled with variable content can only contain one Print Item.
• If the variable content is to be used across Print Items, these individual Print Items must be combined into one Print Item in advance. Fixups as well as the Impose Editor provide corresponding options for illustration in the Workflow.
• To define the content, a control file must be provided in the form of a CSV file. The creation of the control file cannot be illustrated in the Workflow. However, the formatting of the control file can be addressed.
• To create Amazon Transparency Codes, corresponding identifiers such as Client ID, Client Secret, and a GTIN code must be available to request these codes from the Amazon Transparency Server via the Workflow.
• Web applications can only handle certain file formats, such as PNG, JPEG, SVG and PDF. Keep this in mind when preparing a VDP job.
• Variable elements can only be created and processed in the foreground or the background of a Print Item. The option to insert variable elements in the object hierarchy of a print file is currently not available.
• Variable elements become PDF objects only during the creation of the output PDF. Until then, VDP elements are fully preserved in the VDP specification.
• The output PDF is created in optimized form for the integrated HHR RIP with regard to the processing speed during ripping. The creation of optimized multi-page PDFs for other RIPs can only take place based on ISO standard.